Feel good about homemade.
easiyo.com
EasiYo is a Kiwi-born brand with a long heritage. While loved in New Zealand there was an opportunity to target a younger generation of parents through D2C sales, as well as introduce the brand and increase its awareness to the British audience.
- Services
- Creative Strategy
- Content Development
- Brand Identity
- Website
- Social Media
We were tasked with evolving this special New Zealand brand and developing an eCommerce strategy that would drive online sales in NZ, Australia, Europe and the UK. To do this we needed to bring EasiYo into the modern era, by making it feel relevant and fresh.
Aligning with the global trends of simplifying life, and being mindful of what we put into our bodies and the environment, we reframed the benefits of making yogurt at home as “feel good about homemade”.
